Understanding and using Custom Dimensions in GA4

Custom dimensions in Google Analytics 4

Custom dimensions in Google Analytics 4 (GA4) can be a game-changer when it comes to understanding your audience and optimizing the performance of your website or app. Google Analytics 4 provides default dimensions which do give a lot of useful information on visitors, but there will be scenarios when you want to track things that […]

Alternatives to Google Analytics 4

Data dashboard on laptop

Are there viable alternatives to Google Analytics 4? If you’ve been keeping up to date with the latest news in SEO and SEM, you’ll know that Universal Analytics won’t be with us for much longer. On July 1 2023, Universal Analytics will stop processing new data, and users will have to either switch to using […]