Privacy Policy

Updated 18th April 2023


1. Introduction


This privacy policy notice is for this website; and governs the privacy of those who use it. The purpose of this policy is to explain to you how we control, process, handle and protect your personal information while browsing or using this website, including your rights under current laws and regulations.If you have any questions, please email  If you do not agree to the following policy you should cease viewing / using this website.

Policy key definitions:

  • “I”, “our”, “us”, or “we” refers to the business, GSW Marketing
  • “you”, “the user” refer to the person(s) using this website.
  • GDPR means General Data Protection Act.
  • PECR means Privacy & Electronic Communications Regulation.
  • ICO means Information Commissioner’s Office.
  • Cookies mean small files stored on a users computer or device.


2. What data may we collect?

  • name;
  • contact Information such as email addresses and telephone numbers;
  • IP address (automatically collected);
  • web browser type and version (automatically collected);
  • operating system (automatically collected);
  • a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected);


3. What do we use your personal data for?

Any or all of the above data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, data may be used by us for the following reasons:

  • internal record keeping;
  • improvement of our products / services;
  • transmission by email of marketing materials that may be of interest to you;

If you have opted to be on our mailing list this data will be used for sharing business newsletters with you.


4. How is your personal data collected?

We collect data from and about you through the following methods:

Direct interactions. You may provide us with your identity and contact details by filling in the ‘Contact Us’ form or by using the online chat tool.

Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this data by using cookies and other similar technologies. You can find further information on our Cookies Policy.

Call recording. We may record telephone calls you make to us and may record calls initiated by us. We process these calls for the legitimate interest of:

  • Training Purposes.
  • Proof of information and advice supplied to and from you.


Live chat. We may process information that you provide to us for the purpose of engaging with us via a Live Chat facility. The profile data may include your name, address, telephone number, email address, locations information, IP Address and website / platform navigation path. The profile data may be processed for the purposes of providing our services or support on our services. The legal basis for this processing is consent OR our legitimate interests, namely the proper administration of our business between you and us and/or taking steps, at you request, to enter into such a contract.


5. How long do we store data for?

Your data will only be kept for as long as necessary to fulfil the purposes we collected it for. All data is stored in line with our retention periods.


6. What are the legal grounds for our processing of your personal data?

The legal grounds for processing your personal data is for our legitimate interests to fulfil enquiries you make on our website.


7. When do we share your personal data with other organisations?

Your personal data is only used in accordance with this privacy policy to fulfill the purposes we collected it for. We may share your data with the following groups for the following reasons:

  • Our employees, agents or professional advisors so that we may carry out business with you
  • Third party payment providers who process payments for us to enable the processing of payments and/or refunds


8. Is your personal data transferred outside the UK or the European Economic Area (EEA)?

Where possible we do not transfer data outside of the EEA, however data which we collect from you may be stored and processed in and transferred to countries outside of the European Economic Area (EEA). For example, this could occur if our servers are located in a country outside the EEA or one of our service providers is situated in a country outside the EEA..

We will only transfer Data outside the EEA where it is compliant with data protection legislation and the means of transfer provides adequate safeguards in relation to your data, eg by way of data transfer agreement, incorporating the current standard contractual clauses adopted by the European Commission, or by signing up to the EU-US Privacy Shield Framework, in the event that the organisation in receipt of the Data is based in the United States of America.

To ensure that your Data receives an adequate level of protection, we have put in place appropriate safeguards and procedures with the third parties we share your Data with. This ensures your Data is treated by those third parties in a way that is consistent with the Data Protection Laws.


9. Cookies

This Website may place and access certain Cookies on your computer.

GSW Marketing uses Cookies to improve your experience of using the Website and to improve our range of products and services.

GSW Marketing has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

This Website may place the following Cookies:

Type of Cookie


Strictly necessary cookies

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website or make use of e-billing services.

Analytical/performance cookies

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you, and remember your preferences (for example, your choice of language or region).

Third Party Cookies

We use third party software to improve our website


You can choose to enable, disable or delete Cookies at any time in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

For more information generally on cookies, including how to disable them, please refer to 


10. Security

We will always hold your data securely. To prevent unauthorised disclosure or access to your information, we have implemented strong physical and electronic security safeguards.
We work with all personal data in line with current Data Protection Regulations.


11. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to:

  • Request access to your personal data (commonly known as a “data subject access request”).
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes.
  • Request restriction of processing of your personal data.
  • Request the transfer of your personal data to you or to a third party. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your personal data.


If you wish to exercise any of these rights or withdraw your consent to the processing of your data, please contact


12. Changes to this privacy policy

We reserve the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website via this page and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

You may contact us by email at


13. General

You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

If any competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.


14. Links to external websites

From time to time we provide links to other websites to support our content or provide links to content we believe our users will be interested in.  We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites and you are advised to read the privacy policy or statement of other websites prior to using them.