PPC Consultancy

Get more for your PPC budget and win more customers

I’ll help you execute laser focused PPC campaigns, and spend your budget as if it were my own money. What’s more, we’ll create campaigns that attract the right visitor at the right time and turns them into customers.

Create and optimise always on and seasonal PPC campaigns with expert support

I’ll take the hassle out of managing your PPC, and create laser-focused campaigns aligned to your objectives ad budgets. Here are some ways I’ll help your PPC:

Ensure tracking and data collection is accurate and automated
Set up the bidding models which best reflect your objectives
Structure and group keywords beased on themes and intent
Build out exclusion targeting to filter out irrelevant visitors
Test and learn which ad copy variants deliver success
Enhance your product feeds to maximise shopping success
Make sure your Performance Max campaigns are set up to win

Great brands I've delivered for

Get more from your PPC budget

I can help builld PPC campaigns from scratch or show you how to improve performance and make your budgets work harder for you.

Improve the performance of your PPC campaigns

Here are some key areas I’ll help you build, optimise and improve to enhance your PPC campaigns to capture the right visitors at the right time and start them on their journey to becoming your next customer.

Your Paid Media Strategy

Set the right objectives

PPC is evolving rapidly but the rules for reaching your target audience remain constant. I’ll help you define your objectives clearly, create an audience plan and execute a strategy that reaches the right audience segment with the right message. Working to clear objectives will allow us to prioritise optimisation and get you the best ROI for your budget.

Account Structure

Make your life easier with good account structure

With a huge feature set, the average PPC account can be challenging enough to manage, even before considering structure. I’ll help shape your account around your business strategy, develop naming conventions that work for you and group your keywords and assets into closely linked themes so visitors are funneled to the best place for their journey. Whether it be remarketing, performance max or traditional keyword based campaigns, I’ll structure your PPC accounts with your goals front of mind.

Testing and learning

Evolve your account with real-time data

PPC is evolving, fast. New features being released and cutomer wants and needs changing. I take full responsibility for keeping you up to speed and your PPC accounts on point. A key way I achieve this is through consistent testing and learning. As part of my framework I’ll test keywords, bids, bidding models, ad copy, images and more to find what works for you and your customers, with the end goal of driving up conversion rates and increasing your return on investment.

Efficiency and Effectiveness

Understand and manage where your spend goes

You’ll get full visibility into where your spend goes with a real time view of your performance, focused on whatever metrics matter most for your decision making. Working with me you’ll get a PPC consultant dedicated to making your budget as efficient as possible so your campaigns deliver maximum effectiveness, are on brand and support your whole marketing operation.

Hear it from people I've worked with

Gareth is an outstanding senior marketer with advanced technical proficiency and strong business acumen.

Gareth is a fantastic digital marketing manager and was invaluable during my time working alongside him.

Gareth is certainly an expert in his field. It's very rare you meet someone like Gareth who is, not just talented, but realistic with his focus on commercials.

Gareth is one of the most knowledgeable individuals I have ever met. Both in his capacity as an online marketing expert and his general knowledge of business and the wider world.

Take a step forward with your PPC and Paid Media

I specialise in PPC and Paid Media campaigns. Whether big budget or small budget I’ll treat your budget as if it were my own, giving full consideration to targeting, messaging and budgeting to deliver on your specific objectives.

Work with me to design, build and execute winning paid media strategies. I will:

Manage your campaigns or support your team
Focus your budget on the areas that work for you
Give you full visibility into your PPC performance
Include and exclude relevant audiences
Integrate your PPC with other channels

Working with you

Depending on what you need, I can work in a few ways to deliver for you: