Marketing Audit and Roadmap

Uncover the opportunities to increase the efficiency and effectiveness of your Marketing

Identify areas for improving marketing efficiency and make sure your budget is being spent effectively. Also improve your reporting and use data to get the ROI you want from your marketing efforts.

I'll provide an audit of performance and a roadmap for increasing your marketing performance

See exactly where your budget is being spent vs where it's performing
Identify areas where you can reduce your spend on software and tools
See where technology can be better used to extend your capabilities
Uncover your data sources and see your true ROI
Get an action list for ensuring data compliance
Identify where your marketing can be optimised
Get objective direction on how to advance your marketing

Channel specific and custom reviews available

I can help provide a holistic view of your entire marketing program or focus on solving channel specifc challenges

The benefits of an independent marketing review

Make the most of your marketing budget and deliver the ROI you need

I’ll spend time uncovering your objectives and challenges, connect to your marketing channels and begin your review.

Your audience

Ensure the audience you're targeting matches your objectives

Your review begins with assessing the marketing landscape to make sure we’re targeting wide enough to reach people but narrow enough to avoid wasted efforts.

Operational review

Get under the hood and build the right technical foundations

Innacurate reporting, data mismatches, poor email delivery rates and more can harm your ability to grow and deliver a sustainable ROI.

I’ll check for common and uncommon issues you may be facing and provide guidance on how to fix them so they don’t hold you back from hitting your ROI goals.

Channel and campaign performance review

Optimise your campaigns to drive revenue more efficiently

How are your campaigns performing?

Is your targeting configured correctly?

Are you maximising performance with efficient budget allocation?

I will review your marketing channelsand give recommendations that will optimise for sustainable growth and ROI.

Reporting

Actually understand the ROI of your marketing

We have access to so much data, and we have questions; What’s working well, what could be better and what isn’t working?

The challenge in marketing is to answer the questions accurately. That’s were I come in. By reviewing your reporting setup I’ll show you how to create reports you can actually use.

Channel specific and custom reviews available

I can help provide a holistic view of your entire marketing program or focus on solving channel specifc challenges

What happens after the marketing review?

The objective of your marketing review is to give you clear next steps on how to improve. When it’s complete I’ll help you work out what to do next.

Do it yourself Some findings in the review can be simple to implement and don't need external support
Continue working with meYou may be glad of additional support for implementation and I can work with you
Share the findings with your agencyThe review is designed to be independent and objective and you're welcome to show any partners you're working with and work with them to implement
Get trained up Sometimes plugging skills gaps is the best course of action. I'll help identify gaps and show what training is best for your team.
Save it for laterYou have a lot on your plate and sometimes things need to prioritise. Your review will help you do this so you can save things for later if needed.

From big picture strategy, to campaign execution and technical marketing support - I've got your back

Strategic Marketing
KPI and metric planning
Customer journey mapping
Campaign execution
Data analytics and reporting
Paid media optimisation
Marketing operations
Tech stack audits and integration
Team training

Working with you

Depending on what you need, I can work in a few ways to deliver for you: