Marketing Operations

Build the infrastructure and create processes to set your marketing up for success

I’ll help you build, optimise and run brilliant marketing operations by combining the power of people and technology to deliver truly sustainable marketing with a keen eye on the right now, and a plan for marketing into the future

Marketing Operations is your secret sauce to:

Build and maintain robust marketing technology
Put people at the heart of your marketing and enhance their skillset
Capture and process data securely and inline with user preferences
Build sustainability into your tech stack by using your tools to their full potential
Move from simply capturing data to using data
Empower the relationship between marketing and sales

Great brands I've delivered for

Unlock the value in your marketing

I can help provide a holistic view of your entire marketing program or focus on solving channel specifc challenges

Set your marketing up for success with brilliant marketing operations

Here are some key areas I’ll help you build, optimise and improve to enhance your team, improve your marketing campaigns, and delight customers with brilliant journeys and your internal stakeholders with marketing based on real insights focused on value creation.

Maturity

Empower your teams

Understand and use your data to align and empower your Sales and Marketing teams to work brilliantly together. See how your funnel is performing, improve every step of the prospect journey and identify your best revenue generating channels so you can make better decisions where to allocate budget.

Infrastructure

Build your business on solid foundations

Create loyal customers with winning customer journeys. I’ll help you make best use of your technology to set your marketing campaigns up for success.

Nurturing

Move beyond email blasts with marketing automation

Design and implement always-on lead nurturing programs, monitor performance and turn more prospects into loyal customers.

Campaigns

Make your Marketing budget more efficient

Use your data to make impactful decisions that positively affect your marketing performance and deliver you a better return on your investment.

Hear it from people I've worked with

Gareth is an outstanding senior marketer with advanced technical proficiency and strong business acumen.

Gareth is a fantastic digital marketing manager and was invaluable during my time working alongside him.

Gareth is certainly an expert in his field. It's very rare you meet someone like Gareth who is, not just talented, but realistic with his focus on commercials.

Gareth is one of the most knowledgeable individuals I have ever met. Both in his capacity as an online marketing expert and his general knowledge of business and the wider world.

Take a step forward with your marketing operations

I specialise in operationalising marketing busy marketing marketing departments, so your team can focus on delivering creative campaigns that delight your audience and turn visitors into loyal customers.

Work with me to create rock solid foundations for your marketing that:

Enhances your team with the right use of technology
Focuses your efforts on customer touch points
Gives you full visibility into marketing performance
Makes your marketing processes repeatable
Delights your customers

Working with you

Depending on what you need, I can work in a few ways to deliver for you:

Marketing Operations

Build the infrastructure and create processes to set your marketing up for success